The 10 questions every birthworker asks about business

(answered honestly)

For doulas, IBCLCs, antenatal educators and postpartum professionals who are tired of generic business advice that doesn't fit this work. Real answers, no platitudes, sent straight to your inbox.

Sound familiar?

You've watched a free business webinar that told you to "manufacture urgency" and felt your stomach turn.
You're undercharging because the thought of saying your real price out loud makes you want to vomit.
Your antenatal class didn't fill — again — and you're starting to wonder if it's you.
You've read every "scale to six figures" post on Instagram and none of them mention the realities of being on call, doing clinical work, or actually caring about the families in front of you.
You don't need another generic business course. You need answers from someone who actually does this work.

What's inside the guide?

10 of the questions I hear most often — in coaching calls, in my community, in DMs — with the honest answers I wish someone had given me when I started..

Pricing & Value

Why charging what you're worth isn't greedy — and how to handle "that's too expensive" without flinching.

Marketing Without the Ick

Ethical visibility, and how to fill classes when generic marketing advice doesn't fit this work.

Sustainability & Mindset

Imposter syndrome, burnout, boundaries, and building a practice that lasts

Plus a "Go deeper" resource link for every topic so you can keep going when you're ready.

MEET THE FOUNDER & Head bestie

Hey, I'm Niamh

I started The Pregnancy & Postnatal Entrepreneurs Collective because I saw so many birth & postnatal professionals struggling to build a business that could support them.

Ever since I've been able to support hundreds of doulas, lactation consultants, antenatal educators , hypnobirthing instructors, postnatal fitness experts (if they work with pregnant or postnatal families I've helped them), to work on their mindset and grow their businesses.

A little more about me:

Award Winning Lactation Consultant & Antenatal Educator

Trained in Motivational Interviewing, Social Media Marketing, Adult Education, Clinical Supervision, Psychological First Aid & a bunch of other stuff that I use in my coaching practice every day!

Recovering chronic volunteer