The Membership Built For Birth Workers By Birth Workers
Are you ready to go from inconsistent bookings, feeling alone and following business advice that doesn't fit your work or ethics, to a sustainable business that actually supports your life, an income that reflects the effort you put in, and the confidence to keep doing the work you love?
Sound familiar?
You trained because you believed in this work. You still do. But somewhere between training and now, you realised that having the skills to support families and knowing how to build a sustainable business around those skills are two completely different things and nobody taught you the second part.
❌ Despite trying hard the bookings are inconsistent and you're not sure what you're doing wrong
❌ You keep doing more clinical training hoping this service or qualification will be the one to finally bring in clients
❌ You've tried following all the generic business advice but found it doesn't really fit the ethics or reality of this work
❌ Some days you wonder if it's actually worth keeping on going with it or whether its time to cut your losses
Are you ready to stop figuring this out alone and actually get booked?
Because You don't need more training. You need the right support, beside you, consistently.
Your Birth Biz Besties takes you through the real journey:
1. Get Grounded — Define your core service and own your pricing so you stop second-guessing every decision
2. Get Seen — Build visibility that actually converts, not just posts that look nice
3. Get Booked — Move from hoping clients find you to having consistent bookings month after month
From there, the path continues. Systems that hold when life happens. Clients coming to you through referral. A business that doesn't require you to hustle harder and moving beyond direct client work if that's what you want to do. You can join the Besties at any part of this journey and get supported to move to the next stage.
Here's what I want you to know: you're not lacking in effort. You're lacking in appropriate support.
And that's a completely different problem, and a solvable one.
But this membership is not for everyone.
Your Birth Biz Besties is built on the belief that you can run a genuinely sustainable, profitable business without compromising the values that brought you into birthwork. You don't have to sell like a bro. You don't have to be louder, pushier, or more "entrepreneurial." You don't have to choose between your ethics and your income. What you do have to do is treat the business side as real work — give it real time and the right kind of support.
We believe:
✴ Your clinical skills and your business skills are equally important.
✴ You were never meant to figure this out alone.
✴ Generic business advice fails birthworkers because it ignores your ethics and your reality.
✴ Selling your services is an act of service, not something that's meant to feel icky.
✴ Your sustainability is part of your service. You cannot pour from an empty cup.
If this sounds like your kind of place — keep reading.
INTRODUCING
YOUR BIRTH BIZ BESTIES
Your Birth Biz Besties is the monthly membership for doulas, IBCLCs, antenatal educators, and birth and postpartum professionals who are done trying to figure out the business side alone.
Each month, you get structured guidance on what actually moves a birthwork business forward — built specifically for this world, not retrofitted from generic entrepreneurship. You get live support. You get a community of people doing the same work. And you get a coach who has been in your world — both clinically and on the business side — and can give you the shortcut she didn't have.
The business side of birthwork isn't a problem you solve once. It's something you navigate on an ongoing basis — and having the right support makes it so much easier.
€47/month, one live coaching call each month, access to the training library, birth biz community & networking events.
Landing just one extra birth doula client covers more than two years membership!
Doors close 22nd September.
Two Months After Joining
Madison Eastwood
Before joining Your Birth Biz Besties Matti had just set up as a doula after finishing her training. She had no clients but was ready to get going and was also hoping to fill a summer workshop. Since then she's signed her first paying client without discounting (which she was very tempted to do when they didn't say yes straight away!), launched a paid workshop that sold out its first 6 spots in a couple of days, and filled her postpartum webinar to nearly capacity.
Birth & Postpartum Doula
Audrey McEntee
Audrey came to Your Birth Biz Besties as an already experienced doula, nanny, and breastfeeding counsellor — mid-training as an Antenatal Educator and about to launch an ambitious new digital platform for partners. Two months later, the platform is live, generating enquiries, she's published two blogs to improve her SEO and she's been featured on radio, in the press. and landed multiple guest spots on podcasts and Instagram lives.
Birth & Postpartum Doula & Digital Platform Owner
MEET YOUR COACH
Hey, I'm Niamh
— an IBCLC, antenatal educator, and business coach for birth and postpartum professionals.
I built Your Birth Biz because I was once exactly where you are. I had the clinical training, the passion, the desire to do this work well — and no idea how to make a business out of it that supported my life. I did it the hard way, figuring it out alone over years. Your Birth Biz Besties is the thing I wish had existed.
What makes me different from any generic business coach: I understand birthwork from the inside. I know your codes of practice. I know the ethics you hold, the on-call reality, the emotional weight of this profession, and the specific tensions that come with building a business inside it. You will never hear me tell you to "just hustle harder" or use tactics that make you feel gross.
Everything inside this membership is built to fit your world — because it is my world too.
AS SEEN in
✴ HERE'S WHAT YOU'LL GET ✴
01. A Welcoming Community of Besties
The Your Birth Biz Besties is a kickass but warm and fabulous membership community where you’ll find connection, accountability and support 24/7. It’s a brilliant space to ask questions, share wins, get feedback and collaborate with other birth workers who truly understand the work you do.
02. Library of Bite-Sized Trainings
Designed to be implemented in just a few hours, these short, focused trainings break down one practical strategy at a time so you can grow your birthwork business without overwhelm. Simple. Actionable. Effective. New and improved trainings added regularly — and you get full access to everything inside from the day you join. (Check out the Virtual Tour Video for more).
03. Hot Seat Coaching Calls
Bring your questions, blocks, ideas or content to the live Hot Seat sessions and get personalised coaching on the spot. Whether you need clarity, strategy or a confidence boost, this is where you get direct support. Can’t make it live? Submit your question in advance and catch the replay whenever suits.
04. Networking & Collaboration Events
Networking and collaboration events so your can grow your community and your influence. What's more powerful than a kickass birth worker? One working in community and collaboration with other kick ass birth workers!
BONUS 1: Newbie Coaching Call
In your first month of membership you will be invited to an exclusive group coaching call for new members only and not the wider membership to allow you time & space to get off to the best start. Get to know your fellow Bestie Newbies, then hot seat coaching where you bring your biggest blocker right now and get the support to start moving right away.
BONUS 2: Bestie Discounts & Competitions
Your Birth Biz Besties get exclusive savings on our other offerings including early access and discounted spots for my Inner Circle Coaching Programme- The NEST Programme, discounts on 1:1 coaching and other live trainings. We also have monthly competitions in the Bestie Community to win exclusive 1:1 coaching sessions and Member Spotlights where you will be highlighted on our social media channels and to our email list.
A Sneak Peek Inside
Want to see what's inside Your Birth Biz Besties? Take a couple of minutes to find out.
The Investment
Just €47 a month
For €47 a month, you get ongoing coaching, regular business & mindset training, networking & collab events, and a community of birthworkers who get it. And not only that - it's accessible at any time from anywhere! And once you join at this price, this is your price as long as you stay a member you will not be subject to any future price increases.
JOIN YOUR BIRTH BIZ BESTIES TODAY
€47/month · Cancel any time
How to not only pay for your membership but make a profit
Book just one extra birth client a year at €1200 and make a profit on your membership of €636
Book just one extra 3hr postpartum shift a month at €100 and make a profit on your membership of €636
Book just one extra lactation client a month at €150 and make a profit on your membership of €1236
Fill one extra antenatal class a year at €180 per couple (8 couples) and make a profit on your membership of €876
and this is just the baseline, I want to support you to do a lot more than that!
Satisfaction Guarantee
If you join and you’re not satisfied, we’ll offer you...
A full refund of your first month, no questions asked. Must be claimed within 28 days of joining.
A Year In The Life Of A Bestie
From "Trickling In" to Sold Out
A year ago, Tina-Marie was stuck. She had the training. She had the skills. She had the testimonials to prove she did great work. But the bookings were trickling in rather than flowing and the gap between what she knew she could do and what she was actually letting herself ask for felt unbridgeable.
In her own words:
"I felt like I was stuck. I was bringing in some people for my workshops, my doula clients were trickling in. However, I wasn't confident in actively searching and reaching out to them. I feel proud and positive about the services I offer. I know I can do a great job, I have the testimonials to prove it, but I was still stuck in a more conservative mindset."
Sound familiar?
This is the place so many birthworkers find themselves in. Not because they aren't good at what they do. Because the leap between "I do good work, I can help people" and "I'm great at getting people to sign up with me" is big, and hard.
After six months in the membership Tina-Marie said "My mindset is shifting. With the Birth Biz, I find that my mindset is more business-like. I'm focused on reaching more people and bringing my services to as many people as I can. I have confidence in my services and capabilities and now I'm reaching out to expand and share rather than curl up and be afraid to try anything."
The shift didn't happen from one training or one bit of advice. It happened from being in a room of birthworkers asking the same questions she was asking, getting support from someone who understood her work and her home life and from being held accountable when she said she'd do the thing.
A year in Tina-Marie wrote:
"Sold out my June workshop and then got 2 messages about another June date... I've never booked 2 workshops in a month, but went about it and now that one is sold out too — as well as another sold out workshop the weekend after!"
Yep, three sold-out workshops within weeks of each other.
From someone who, a year earlier, wasn't didn't feel confident enough to actively reach out to potential clients. That's not magic. That's what happens when a skilled, ethical birthworker stops trying to figure everything out alone and gets the right support, beside her, consistently.
When asked what she loves most about being a Bestie:
"Being held accountable in the group. Sharing all of the wins and encouraging others if things don't go to plan and having others encourage me as I try to figure more out. Also the flexibility and support. I love that I can dip in and out. I also love that when I have the capacity to engage, someone will always encourage me along."
And what she'd say to a birthworker on the fence:
"Feel the fear and lean into it. We were all where you are nervous, excited, feeling like an imposter. With the support of the Birth Biz, I am smashing my goals and trying out more in a supported environment. Come join us and let us support you too. Just take the leap, you'll be supported. It was worth being brave in investing in myself and my business."
Are you ready to get the support you need too?
There's nothing extraordinary about Tina-Marie's situation that you don't share. She's a skilled birthworker who was working too hard, asking for too little, and trying to figure it all out alone.
The thing that changed wasn't her skill.
It was her support.
Join Your Birth Biz Besties and step into the same room and maybe next year I'm sharing your story.
MORE MEMBER FEEDBACK
We've helped so many incredible birthworkers to find success, confidence & clarity.
If you are doubting yourself, your business and your abilities to make it work, join Your Birth Biz Besties, Niamh will help you see things in a different light! The best part for me is the live monthly calls because you can ask specific questions and get a pep talk when you need it🙂
nuala, ibclc, Founder - Mothernurture.ie
Niamh is a wealth of information and it’s really valuable to have a community of like minded people that you can help and receive help from. And for me the most valuable aspect is the calls where you don’t necessarily have an issue but you feel a bit stuck and you leave with a more clarity and actionable small steps of what to do next.
SONYA founder -
the bREAST TECH & HIPBABY
I love being a Bestie because it provides a sense of community in this sometimes lonely journey of self-employed life. Whenever you're trying to learn or improve anything, having a group of people working on the same thing as you is highly motivating. I's a huge part of the value!
orla, Founder -
takes a village doula
Some things you might be thinking right now:
"I don't have time for another thing."
The membership is designed around your reality — not to be a second job. One coaching call a month. A training you can fit into a lunch break. A community you dip into when you have capacity. The question isn't whether you have time for this. It's whether you can afford to keep trying to figure it all out without it.
"I'm uncomfortable talking about my business in front of other birthworkers."
This is the thing nearly every member feels before they join — and the thing they mention most when they describe what changed. Inside Your Birth Biz Besties, talking about business isn't a taboo. It's the whole point. You'll be in a room of people who understand exactly why it feels difficult and are here to work through it together.
"I've already spent so much on training and courses."
The money you spent on clinical training made you brilliant at the work. It was never designed to build a business — that's a completely different skill set. Your Birth Biz Besties is the second half of the picture. And at €47 a month, it costs less than most people spend on coffee.
There's a difference between spending and investing. Most birthworkers have spent on cost — the training, the website, the branding — and haven't yet invested in the thing that would actually make the business grow. This is that investment.
"I'm not sure it will work for me."
There's a conservative estimate that 40% of new doulas quit withing two years. Not because the work wasn't right for them — but because the business side ground them down before they ever found out. The ones who make it aren't more talented or luckier. They have the right support. That's what you're investing in here.
If you turn up, take consistent small steps, and use the support — it will move the needle. Not overnight. Over time. That's what sustainable looks like.
FAQs
How much time does this take?
Just a couple of hours a month. Everything is designed to be quick, doable and actually useful, even if you've got a baby on your lap!
What if I change my mind?
You can cancel any time — no contracts, no penalties, no difficult conversations. If it's not the right fit, you're not locked in. We do suggest that you give it at least one full month so you can experience the coaching call and the community before you decide.
What if I can't make the live call?
No problem! You can submit your questions in advance and watch the replay when it suits you.
I'm very early in my business. Is this right for me?
Yes — in fact, getting the right support early is the thing that makes the biggest difference, even if you haven't finished your training yet. You won't spend two years figuring things out the hard way. You'll be guided toward exactly what you need right now at the stage you're at.
I've been in business for several years. Is this still useful?
Absolutely. Many members at the Stabilisation and Expansion stages join because they've built something that works — but it's no longer sustainable, or they're ready for what's next. The community includes members at every stage, and the coaching calls address wherever you are.
What if I need more support?
Members get first access and exclusive discounts on my other offers – including my Inner Circle NEST Programme and 1:1 coaching sessions. There's also a monthly competition for a 1:1 coaching session exclusive to members.
I have more questions how do I find out more?
Easy, just pop us an email at [email protected] and we are happy to answer any questions you have or book you in for a call,
A membership isn't for me but I need support what should I do?
Let's get you booked in for Connection Call to discuss what it is you need and bring you through some other options. Email [email protected] to arrange.