HI I'M NIAMH
And my mission is to help birth workers create successful, aligned business that support both you and your clients.
I’m a business coach and mentor for birth and postpartum professionals, including but not limited to - doulas, lactation consultants and antenatal educators, who want to grow a business that genuinely supports your clients and your life.
As a birth worker and mother myself I know the responsibility this work carries, the emotional labour involved, and the pull to do things ethically and with integrity (but still wanting to earn a living!). I also know how frustrating it can be when the business advice out there just doesn’t fit the reality of birth work.
With Your Birth Biz I offer practical effective but values-led support so that you can build something amazing, feel confident in your earning capability, and stop feeling like you have to figure everything out on your own.
AS SEEN in
HOW IT ALL STARTED...
When I first qualified as an antenatal educator, I was still working full-time — and despite my training and passion for the work, I struggled badly with filling classes...
For the first couple of years, I cancelled more classes than I ran. Sometimes I’d end up offering one-to-one sessions at group prices, and other times nobody booked at all.
I remember worrying that there was just too much competition out there, and wondering whether it was even possible to make a living doing this work - even when you cared deeply and were really good at what you did!
I wanted it to work, so I did what many birth workers do. I signed up for mentoring and coaching, joined memberships, listened to endless podcasts and invested a lot of money in business courses. But again and again, I found that the advice just didn’t fit. The people teaching it didn’t understand birth work, and much of what was being promoted felt pushy, misaligned and at odds with the ethics of working with pregnant and postnatal families. There was far too much emphasis on selling at all costs, and not enough on connection, trust and impact.
So, slowly (very slowly!), I began figuring things out for myself.
Over time, through testing, learning and refining, things shifted. I went from cancelling classes and quietly deleting posts from my social media, to running fully booked courses with waiting lists, building a full lactation practice, and finally earning the living I knew should be possible from this work.
What stood out to me most wasn’t just what worked — but how it worked. Growth came from clarity, consistency, ethical marketing, mindset shifts and having the right kind of support and accountability.
That journey, and the realisation that many birth workers were leaving the industry, not because they didn't love the work anymore, but because they couldn't earn a living from it is what prompted me to start The Pregnancy & Postnatal Entrepreneurs Collective (now the Your Birth Biz Collective). I took everything that worked, left out what felt icky or ineffective, and built support that’s designed specifically for birth and postpartum professionals. Not just to give you strategies, but to help you actually implement them, with confidence and support along the way.
Because this work matters — and so do the people doing it.
FUN FACTS
FUN FACTS FUN FUN FACTS
FUN FACTS
FUN FACTS FUN FUN FACTS
I’m a volunteer breastfeeding counsellor, an Antenatal Ireland volunteer panel member, and a volunteer Council member of the Association of Lactation Consultants in Ireland giving back is important to me.
I refer to my family (parents, siblings, siblings-in-law) as “the Brady Bunch” because we genuinely get on and spend loads of time together including an annual week long holiday (vacation) with all of the kids.
I’ve jumped out of a plane, abseiled off one of Europe’s biggest stadiums, hiked to Machu Piccu and driven race cars — apparently I enjoy a bit of adrenaline (or I used to pre-kids!).
I still run my antenatal education and lactation consultancy, My Baby Beginnings, alongside my coaching work. I don’t just teach this stuff, I live it.
I've been in every prison in Ireland - before birth work, I was a Social Care Worker in youth justice and homeless services. Being a Social Care Worker has shaped my values and approach.
Some of my closest friendships began at a breastfeeding support group after my son was born — community really does change everything.
I'd love to get to know you too!
Pop me a message on Instagram @preg_and_postnatal_collective and let me know a fun fact about yourself!
